Tuesday, 01 October 2013 13:18

Dos and Don’ts of effective sales communication

There is effective communication involved behind every successful sale. It demands building a strong link between two groups. Therefore, it is essential that this relationship stays strong in order to have effective marketing that can bring leads and eventually higher sales. However, it is important to avoid certain mistakes that can ruin a sales call and can prove disastrous to margins. There are certain tried and tested rules in sales and marketing, which ensures quality results. Read on to find 5 Dos and Don’ts for effective sales communication.

5 Dos

1. Use your listening abilities

It is important to listen to what the client has to say and suggest. He has a need or a want, which has to be fulfilled, and he has come to you for the solution. Understand his business, problems and empathize with him to find the perfect solution.

For example: You can say “That’s right, I understand, I am with you” etc.

2. Strong relationship is important

Don’t think of a sale as a monetary transaction, but rather as a relationship building exercise. Demonstrate your expertise and convince the customer that you can build a solid and trustworthy partnership.

3. Client preference is paramount

Your client is vital to your business, so communicate as per his preference and not yours. If he prefers email, then choose email and so on accordingly.

4. Scan for important business points

Recognize vital points in a sale discussion and take efforts to address those points satisfactorily. In this way, you can build trust with your clients.

5. Appeal to both sides of human nature

The golden rule in sales is that ‘People buy on emotion but justify their decision with reason’. Ensure that you appeal to the emotional as well as the logical nature of the client. For effective sales, it is vital to appeal to both sides and not just one side.

For example: If you are a retailer at a winter cloth store, you can say something like, “Sir, I think this sweater looks great on you. You are getting a great deal on it as well.”

5 Don’ts

1. No selling without trust factor

It is essential to first build a trust and only then sell. If you try to push a sale without making a person comfortable, it may not be successful.

2. Say no to unnecessary expenses

Budget your promotional expenses to ensure that unnecessary wastage can be avoided. Research and decide upon the medium that suits your requirements and accordingly spend your money.

3. Avoid Randomness

Approach only those clients who fit your needs. Any deviation will only result in wastage of time and effort. Even if a sale is made, it is bad in the long run, as it can be a financial drain and can be time wasting.

4. Don’t put pressure

Putting pressure or nagging sets off even a normal person, so just imagine how irritating it will be for a client if you continue to nag him over a deal. If a client refuses a deal, it may be because he is too busy. So instead of giving up or nagging, request him for an appropriate time and set a schedule. Be sure to be punctual in follow-ups.

For example: The client “No, we are not interested in your services.”

You can counter by saying “Yes, I understand that given the current scenario, it will be difficult for you”. However, you may require our services in the coming time. Can we set an appointment three months down the line?”

5. Avoid unrealistic expectations

The mistake, which most marketers do, is that they set very high unrealistic expectations. This becomes unviable during a target period and leads to problems. To avoid this, set tangible goals and be very specific in defining the scope.

An effective sales communication involves strong English speaking skills. Ensure that you can speak fluent English in any situation. Enroll for an online English course to practice and improve.

About eAgeTutor:

eAgeTutor.com is a premier online English learning institute. eAge's world class faculty and ace communication experts, from around the globe, help you to improve in an all-round manner. Assignments and tasks based well-researched content developed by subject matter and industry experts can certainly fetch the most desired results for improving spoken English skills. In this age of effective and advance communication technology, online spoken English programs are the most effective and convenient way to learn English.

For further information on our online English speaking courses or to experience the wonders of the virtual classroom, fix a demonstration session with our tutor.

- By Monika Agarwal

2. How to Describe your Home?

3. How to Communicate as a Customer Care Executive?

4. How to communicate as a telephone operator?

5. How to buy a dress with the help of a salesperson?

Published in Business English

How to Write a Resume for a Job?

resume_img_1

What is a Resume?:
Resume is a brief written account of personal, educational, professional qualifications and experience. It is prepared by a jobseeker or an applicant for a job. When a candidate applies for a job, he or she needs to submit resume first. The resume needs to be very impressive so that it can capture the attention of the interviewer and the candidate can have better chances of getting the job.

How to Write a Good Resume:

A Good Resume

Here are some tips on how to write a perfect resume.

The tips are as follows:

When you’re writing the resume for the first time, try to make it short and simple. It should not be more than one page.
Don’t lie and you should not include any kind of false or wrong statement in your resume. Always be true to who you are.
While selecting a format, select a standardized and simple one.
Use off-white or white paper to write the resume.
All kinds of important information like address, contact number, email id should be correctly mentioned in your resume.
In the introductory paragraph, list your strengths and jot them down in 2 to 3 sentences.
In the next paragraph, write down about your work experiences if you have any.
If you do not have any work experience, in that case you can mention about any voluntary work done.
Next mention about your educational and professional qualifications in your resume.
Also mention about your extracurricular activities and your hobbies in your resume.
Finally or lastly mention your personal traits, talents, and special skills in your resume.

Importance of English in Resume Writing

RESUME WRITING

A good resume written in correct English can impress an interviewer a lot. There should not be any kind of spelling mistake in your resume. The sentence structure should be proper and correct without any mistake. For writing a perfect resume in correct English, you need to learn English language. You can also improve your writing skills by joining an online English course. The teachers are very competent and they can teach and help you develop your writing skills. Not only your writing skills improve, the online English course can also help you improve your speaking, vocabulary, grammar, reading and listening skills. Good writing skills can help you write a better resume and thus help you get hold of the attention of the interviewer very easily.

Want to know more about “How to write a good Resume for a job?” Click here to schedule live online session with e Tutor!

About eAge Tutoring:

eAgeTutor.com is the premier online tutoring provider. eAge’s world class faculty and ace communication experts from around the globe help you to improve in an all round manner. Assignments and tasks based on a well researched content developed by subject matter and industry experts can certainly fetch the most desired results for improving spoken English skills. Overcoming limitations is just a click of mouse away in this age of effective and advance communication technology. For further information on online English speaking course or to experience the wonders of virtual classroom fix a demonstration session with our tutor. Please visit www.eagetutor.com.