There is effective communication involved behind every successful sale. It demands building a strong link between two groups. Therefore, it is essential that this relationship stays strong in order to have effective marketing that can bring leads and eventually higher sales. However, it is important to avoid certain mistakes that can ruin a sales call and can prove disastrous to margins. There are certain tried and tested rules in sales and marketing, which ensures quality results. Read on to find 5 Dos and Don’ts for effective sales communication.

5 Dos

1. Use your listening abilities

It is important to listen to what the client has to say and suggest. He has a need or a want, which has to be fulfilled, and he has come to you for the solution. Understand his business, problems and empathize with him to find the perfect solution.

For example: You can say “That’s right, I understand, I am with you” etc.

2. Strong relationship is important

Don’t think of a sale as a monetary transaction, but rather as a relationship building exercise. Demonstrate your expertise and convince the customer that you can build a solid and trustworthy partnership.

3. Client preference is paramount

Your client is vital to your business, so communicate as per his preference and not yours. If he prefers email, then choose email and so on accordingly.

4. Scan for important business points

Recognize vital points in a sale discussion and take efforts to address those points satisfactorily. In this way, you can build trust with your clients.

5. Appeal to both sides of human nature

The golden rule in sales is that ‘People buy on emotion but justify their decision with reason’. Ensure that you appeal to the emotional as well as the logical nature of the client. For effective sales, it is vital to appeal to both  sides and not just one side.

For example: If you are a retailer at a winter cloth store, you can say something like, “Sir, I think this sweater looks great on you. You are getting a great deal on it as well.”

5 Don’ts

1. No selling without trust factor

It is essential to first build a trust and only then sell. If you try to push a sale without making a person comfortable, it may not be successful.

2. Say no to unnecessary expenses

Budget your promotional expenses to ensure that unnecessary wastage can be avoided. Research and decide upon the medium that suits your requirements and accordingly spend your money.

3. Avoid Randomness

Approach only those clients who fit your needs. Any deviation will only result in wastage of time and effort. Even if a sale is made, it is bad in the long run, as it can be a financial drain and can be time wasting.

4. Don’t put pressure

Putting pressure or nagging sets off even a normal person, so just imagine how irritating it will be for a client if you continue to nag him over a deal. If a client refuses a deal, it may be because he is too busy. So instead of giving up or nagging, request him for an appropriate time and set a schedule. Be sure to be punctual in follow-ups.

For example: The client “No, we are not interested in your services.”

You can counter by saying “Yes, I understand that given the current scenario, it will be difficult for you”. However, you may require our services in the coming time. Can we set an appointment three months down the line?”

5.  Avoid unrealistic expectations

The mistake, which most marketers do, is that they set very high unrealistic expectations. This becomes unviable during a target period and leads to problems. To avoid this, set tangible goals and be very specific in defining the scope.

An effective sales communication involves strong English speaking skills. Ensure that you can speak fluent English in any situation. Enroll for an online English course to practice and improve.

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- By Monika Agarwal

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Hello people, it is our second test of the test series! 

We hope, you have been practicing English diligently. With the simple and tried-and-tested tips we provide, aren't you guys finding learning English a lot better?

How well did you guys score in our last test (http://english.eagetutor.com/english/1-spoken-english/569-english-exercises-for-beginners.html)? To brush up your skills and to give you an idea of where you stand as far as reading and spoken English is concerned, and how much more you need to work. However, one keeps learning English constantly, because that is the beauty of this language. There are new things to learn everyday!

Without much ado, let us start the test.

1. Isn't there anything better than this on TV?
I'm sorry, ______

A: there is anything better than this

B: they isn't

C: this is the better show.

D: there's nothing better.

2. Can you speak a foreign language?

A. Yes, I can speaks Chinese.

B. Yes, I can. I speak Chinese very well.

C. I can speak the Chinese.

3. Are Audi cars expensive?

A. Yes, are the most expensive cars in the world.

B. Yes, they are very more expensive.

C. Yes, they are very expensive

4. Will you get me some salt please?

A. No, thank you.

B. Sure, no problem. How much salt do you want?

C. Yes, I will. Here you are.

5. What happened to the cake?

A. The cake was eating by Suresh.

B. Was eaten by Suresh.

C. It was eaten by Suresh.

D. Suresh eating the cake.

6. Put these words in the correct order:

A. She

B. Was about to

C. Gave her a raise

D. Quit her job

E. When they

7. Identify the adjective in the following sentence:

Ships can reach Alaska in a relatively short time because of the extreme cold conditions.

8. Which of the following sentence is correct?

A. In the kitchen of Suresh, there is a stove, a sink and a refrigerator.

B. Is boiling water in a pot on the stove.

C. The clean dishes are on the shelves, inside the cupboard.

D. Behind the refrigerator, there is many dust.

9. Which of the following is not a polite sentence?

A. May I have some ketchup please?

B. I'd like a beer.

C. Can I get some salad?

D. Could I have a cup of coffee?

E. I want a hamburger.

10. Have you ______ been to Africa?

A. Ever

B. Still

C. Always

D. Much

E. Yet

So, get your pen and paper out and crack this simple test. All the best!

Learning English grammar and spoken English can become easy and convenient, provided you join the right English speaking class. With online classes for English speaking like eAgeTutor, learning English grammar can become quick and easy. Fluency in spoken English is a must, as it reflects your mastery of the language and exudes confidence, and with a proficient online English class like eAgeTutor, you can polish your English speaking skills and also learn new terms and phrases.

Can I improve my listening skills? This is one of the common questions that our expert English tutors come across. Of course, like you can improve any other skill, you can improve your listening skills as well. Learning to listen is a pre-requisite to learning the English language. Unless you are able to understand the message received, how are you expected to effectively communicate?

Active listening is so important that many employers have made it mandatory for a person to pass a listening test first, before making the final decision to hire a candidate. Improving your listening skills is the first step to improve your English.

Why effective listening is important?

• You get to learn new information when you listen with full concentration.
• It helps you to comprehend a speaker's body language, expressions, gestures and other nonverbal clues.
• Effective listening helps you get along with others as you are on the same page as them.
• It gives you an idea of what other people thoughts and behavior is. Likewise, you can deal with them in a better manner.

LISTENING IS NOT EQUAL TO HEARING

"Most people do not listen with the intent to understand; they listen with the intent to reply."

- Stephen R. Covey,

The latter defines hearing, you simply hear so that you can react to a conversation. Listening needs much more than that, it calls for your 100% dedicated attention. Listening involves your complete focus on the conversation, and paying attention to what is said, the language, the tone of the voice and the body language. To put in simple terms, effective listening is an amalgamation of verbal as well as nonverbal communication.

A person is a good listener when he knows what is being discussed, and what is left unsaid, at least partially. Listening requires you to be more active and not just from your ears. Let us look at some principles that can take you a long way in getting a mastery over listening.

Principles of listening

• Talk less, listen more
Have you heard the famous saying by Mark Twain, "If we were supposed to talk more than we listen, we would have two tongues and one ear." This quote puts down the first principle of listening – talk less and listen more. When you are in a conversation, listen to what the other person has to say, let them finish the talking and then you talk. Don't jump in the middle and finish their sentences, nobody likes being interrupted, do you?

• Focus, concentrate
You want to improve your English and listening is invariably a key to achieve that goal. So, relax and just focus on what the speaker has to say. Clear your mind and concentrate. It's very easy for the human mind to get distracted even at the slightest of disturbance. So, it takes a lot of practice to focus and concentrate. Shove away other thoughts and just concentrate on the words being communicated.

• Express your feedback
As it is important for you to concentrate while a speaker is communicating, it is equally important to give away signs that you are listening. Just nod, or use other gestures to let the speaker know that he is being understood. This will put the speaker at ease and encourage him to continue. You could maintain an eye contact and let the speaker get the clue that you are understanding the communication.



We shall discuss more principles of effective listening in our next article. Stay connected to English.eagetutor.com.